Senior Graphic Designer

Job Description

Senior Graphic Designer will be a creative leader and technical expert, responsible for defining and elevating the visual identity of Influe across all platforms and client campaigns. This high-impact role involves conceptualizing and executing sophisticated visual solutions that clearly communicate the platform’s value and manage large-scale campaigns for top brands like Nykaa and HUL. The Senior Designer will not only produce high-quality design work, including complex infographics, animations, and marketing materials, but will also mentor junior team members and ensure all designs align with the firm’s mission of using technology to simplify and accelerate influencer partnerships.

Key Responsibilities

• Design Strategy & Leadership: Define and maintain the overarching visual style and brand guidelines for Influe, ensuring consistency and high quality across all external and internal materials.
• Complex Asset Creation: Design and execute high-fidelity graphics, data-driven infographics, motion graphics, and digital advertisements to support large-scale influencer campaigns and sales initiatives.
• Mentorship & Review: Provide creative direction and constructive feedback to Junior Designers and Interns, overseeing their projects and ensuring adherence to brand standards.
• Cross-Functional Collaboration: Partner directly with the Marketing, Product, and Sales teams to conceptualize and deliver innovative visual solutions for new features and major client pitches.
• Design System Management: Lead the development and maintenance of a comprehensive design system, including templates, component libraries, and asset management protocols.
• Software Mastery: Demonstrate expert-level proficiency in the Adobe Creative Suite (Photoshop, Illustrator, After Effects) and other relevant design and prototyping tools.