SEO Expert
Job Description
As an SEO Executive/Specialist with 2 years of experience in Pune, you’d be responsible for implementing, managing, and reporting on Search Engine Optimization strategies to improve organic search visibility, drive targeted traffic, and increase conversions for the company’s or its clients’ websites. This role involves a mix of on-page, off-page, and technical SEO tasks, requiring a strong analytical mindset to interpret data from tools like Google Analytics and a continuous focus on adapting to search engine algorithm updates to ensure sustained performance.
Key Points
- On-Page Optimization: Conducting keyword research to identify high-potential terms and optimizing website elements like title tags, meta descriptions, headings, and internal links for target pages.
- Off-Page SEO & Link Building: Developing and executing strategies to acquire high-quality backlinks from authoritative sources to improve Domain Authority (DA) and managing the backlink profile.
- Technical SEO Support: Assisting with technical audits to identify and fix issues related to site speed, mobile-friendliness, crawl errors, broken links, site architecture, and indexing/sitemaps.
- Content Collaboration: Working closely with content writers to ensure new and existing content is fully optimized, aligns with user search intent, and adheres to SEO best practices.
- Performance Analysis & Reporting: Utilizing SEO tools (e.g., Google Analytics, Google Search Console, SEMrush/Ahrefs) to monitor key performance indicators (KPIs) like organic traffic, keyword rankings, and conversions, and generating regular reports with actionable insights.
- Competitor Analysis: Regularly analyzing competitors’ SEO strategies, keyword rankings, and link profiles to identify gaps and opportunities for improvement.
